In the early 19th century, the only way to get news was face-to-face communication but that started to change with the advent of printed newspapers and magazines in the 1900s.
Then came radio, followed by television which still dominate the medium but people are quickly moving away from traditional media as internet websites and social networks are fast becoming our primary sources of news and information.
This shift in the way we consume information has been brilliantly captured in these graphs by Thomas Baekdal who also predicts that traditional media reporting on newspapers, Television & Radio will disappear by 2020 to be replaced by social news.
Predictions, as they say, are especially difficult about the future, and it’s certainly a brave one to forecast a future dominated by social news and targeted news – two forms of media that don’t exist yet and that we don’t really know how to describe or define.
We see the video market progressing rapidly away from its traditional set-up, into a chaotic period we called Pirate World, during which we expected a wave of creative destruction and wild experimentation, and eventually stabilising as powerful new players emerge. Here you can see the presentation of The Future of Online Video.
Whatever social news might turn out to be, it sounds a lot like one of our new players; driven by aggregation, metadata, user experience and integrated delivery rather than by content or infrastructure ownership.